Chrihanna Update and Kanye West is devastated...

Its out there already but the update on Chrihanna is that Chris Brown is going to loose yet another endorsement for the popular  "Got Milk?" ads, as the company is dropping him like hot potato three days after Brown was busted for allegedly roughing up Rihanna.

"The Milk Mustache campaign is taking the allegations against Chris Brown very seriously," the Body by Milk Campaign said in a statement. "We are very proud and protective of the image of the Milk Mustache campaign and the responsible message it sends to teens."

Another things about the case is that the LA district attorney's office say they are not ready to Brown face the music as the prosecutors have requested further investigation before proceeding with formal charges into the singer's alleged assault of Rihanna early Sunday morning.

"Prosecutors asked for further investigation," spokeswoman Jane Robison told US News. "No further comment at this time."

Robison did not reveal any details of the LAPD's case against the 19-year-old, who was booked on suspicion of making criminal threats and released on $50,000 bail.

But on the other hand 20-years-old pop star Rihanna, who required hospitalization after the incident, is said to be cooperating with the investigation and what she has told them so far is chilling and rather horrifying to hear. 

Here is what happened according to Ri-ri: 

A source close to the investigation said  that Rihanna has alleged to police that Brown choked her while threatening to kill her and, subsequently, she lost consciousness. They began squabbling after leaving Clive Davis' pre-Grammy party late Saturday. Shortly after midnight, things blew up. Brown pulled his silver Lamborghini to the side of a street in L.A.'s Hancock Park neighborhood. That's when, per the source, Rihanna grabbed the car keys and tossed them out the window, sending Brown into a rage. He tried in vain to find the keys, then came back to the car, put his hands around her neck and, according to the insider, said, "I'm going to kill you!" According to the source, the 20-year-old "Disturbia" singer told police that she lost consciousness, and when she awoke, Brown had fled. The source also revealed that, Ri-Ri's right eye was blackened and badly swollen and she had hand prints on her arms. The responding officers were so concerned about her, they drove Rihanna to the hospital in their squad car instead of waiting for an ambulance.

Neither star has spoken out about the altercation, and both have cleared their respective calendars of scheduled appearances.

On KIIS-FM with Ryan Seacrest was rapper Kanye West who said he was outraged and devastated by the whole ordeal between the young love birds.

"I was completely devastated by the concept of what I heard during the performance at the Grammy's. Rihanna is so important to our culture … to pop music. I feel like she is the most important artist in music and has the most potential. Her taste level and her age … she has the potential to be the greatest artist of all time… In that sense, I feel like that’s my baby sis. I would do any and everything to help her in any situation. All I want to say is, it’s so devastating. Just as a person, I don’t care how famous she is or even if she just worked at McDonald’s … [abuse] should never happen. It should never come to that place," said West.