UNATHI'S RUN MUSIC VIDEO DECODED
Unathi Msengana's RUN video has more meaning than just a dance video. PICTURE: Unathi.co/Instagram IT'S been 13 days since South African singer, songwriter, Idols judge and radio personality Unathi Msengana launched her music video RUN something she said was a "reminder of what is achievable when you follow your dreams and an encouragement to others to follow theirs". The music video - which has generated over 15 000 views since its launch, coincides with a Pan-African strategy that is already generating interest across print, radio and television broadcasters. “This song and music video is a reminder to always run towards something and never away from… ” said Msengana. The single is off her latest album titled ALIVE that was written in four languages – English, isiXhosa, Portuguese and Venda – representing one universal African message. “My intention is for Africa to feel my heart and the emotions behind the song because for so long I have been tol...