BEATENBERG SIGN TO ISLAND RECORDS
Beatenberg goes international. PICTURE: BEATENBERG.net |
LOCAL hitmaking band Beatenberg has signed to Island Records.
The band which is comprised of Matthew Field, Robin Brink and Ross Dorkin - announced the news in January through their social media platforms, meaning they will be joining the roster of some of the world’s most popular artists such as Elton John, Bon Jovi, Fall Out Boy, Nick Jonas, Sean Paul and Shawn Mendes.
This comes after the trio's successful showcases on two standout international television performances on The
Tonight Show starring Jimmy Fallon and Later with Jools Holland. They also opened for Mumford & Sons on a number of the UK band’s
American dates and joined them at their British Summer Time Festival appearance
in London’s Hyde Park in July.
Black Major founder Sevi Spanoudi said, they were thrilled that Island Records has recognised Beatenberg’s singular music.
“Since
first surfacing in 2012, the band’s music has been celebrated because of its
authenticity and the fact that it doesn’t sound like anything out there. We
were not surprised that it caught the attention of several international labels
but there is no doubt that Island Records is really the best fit for this
exceptional band.
“There
are few South African acts that have been truly welcomed into the international
majors space. I’m positive that Beatenberg’s signing will help open doors for
more artists creating homegrown music that appeals to a much broader, global
audience,” said Spanoudi.
In signing
to Island Records, Beatenberg are now part of an artist roster that includes
The Weeknd, U2, Nicki Minaj, Hozier, James Morrison, Drake, Florence + The
Machine, PJ Harvey, Ben Howard, and Mumford & Sons.
Field,
Dorkin and Brink are now poised to become South Africa’s first global pop
success of the twenty-first century – doing this on the back of a sound that’s
rooted in South Africa’s indigenous styles but is unfailingly moving towards
the future. - release by Diane
Coetzee of Black Major
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