BONANG ADDS ANOTHER BRAND TO HER NAME

Bonang Matheba adds another brand to her name. PICTURE: SUPPLIED

SUMMER footwear creators Ipanema has announced South Africa’s personality, Bonang Matheba, as its new continental brand ambassador across Africa, bringing her elegant touch and love for fashion to the soulful, summery brand.

Named after the iconic Ipanema beach in Brazil, the brand’s fashionable yet relaxed feel has long been associated with Brazilian-born beauty and famous model, Gisele Bündchen.  And their decision to bring Queen B on-board as the quintessential African ‘Ipanema Girl’ is in hopes to reflecting a shift towards a more afro-centric focus.

“Ipanema celebrates the vibrant Brazilian energy so inherent in its culture, colours and people. Bonang was the obvious choice to be the continent’s ambassador as she resonates so deeply with Africa’s unique energy, style and the beauty of its people,” said Managing Director at Intershu Distributors, Donny Christoforakis. 
“We believe Bonang’s iconic style and love for all things beautiful, combined with Ipanema’s stylish footwear is the start of new era that the South African and African market will echo and appreciate.”

Bonang is best-known for gracing South African TV screens as the presenter of hit South African shows like Top Billing and the Afternoon Express, and along with her role as the host of the popular The Front Row - a radio show on Metro FM. This deal will be one of many under her ambassadorships as she also represents make-up brand Revlon, lingerie brand Distractions by Bonang a collaboration with Woolworths and alcohol brand Ciroc.

“We want to engage with our target audiences on the platforms they enjoy and are comfortable with. Bonang’s considerable following on Facebook, Twitter and Instagram enables Ipanema to share its exciting new ranges with a wider audience and truly convey the feeling of summer heat, samba beats and living life to its absolute fullest,” added Christoforakis.

"it's truly an honour to be the face of Ipanema Africa - a brand that gives you comfort ensuring you have the most fun, in beautiful sandals," says Bonang Matheba. 

Location: Johannesburg, South Africa

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