HUGH MASEKELA AND J'SOMETHING MAKE MAGIC
Legendary jazz musician Hugh Masekela and singer J'Something get together for Mercedes-Benz. PICTURE: SUPPLIED |
South Africa’s iconic trumpeter Hugh Masekela, and MiCasa front-man
J’Something, set off on a journey to create a song inspired by each other and
the rich heritage of South Africa.
The diverse collaboration has resulted in
today’s launch of “Heaven In You”.
This week also sees the launch of the video that captures the pair behind-the-scenes.
Developed by Mercedes-Benz, this is
the fifth in a series of short films under a successful SUV campaign “Find your
Best - #EveryTerrain”.
In each
episode, an unlikely duo travels to a remote corner of southern Africa in one
of the remarkable new Mercedes-Benz SUVs. On varying terrain, and inspired by
their experiences, they need to produce a one-of-a-kind creation to “find their
best”. Each duo has just 48 hours to complete their specific challenge – expect
tensions to run high as the stories unfold.
In episode 5, Hugh and J’Something talk the language of music as they
drive along the Garden Route in the new Mercedes-Benz GLS, in search of
inspiration. Their task is to record an original song, which resulted in
“Heaven In You”. The haunting lyrics tell of Hugh’s love for his homeland
despite his exile during the country’s troubled past.
“Spending 48 hours with one of my mentors and someone I look
up to in the music industry has been the highlight of my career. Listening to
Bra Hugh talk about South Africa as his ‘first love’, witnessing the beauty he
sees in everything – the land, the people, the endless opportunities – and then
watching him translate this passion into music was awe-inspiring. ‘Heaven In
You’ is more than just a great song; I wanted to write a love letter
from Hugh Masekela for South Africa that captured his relationship with the
country and my respect, love and gratitude I have for this land. I hope
this song will inspire people to love and appreciate every curve of this
beautiful country,” said J’Something.
An #EveryTerrain video will be released each week in the lead-up to
Heritage Day.
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