LOCAL IS LEKKER AT BOX OFFICE

Romance flick Happiness is a Four-Letter Word, smashed box office on its opening weekend raking in 45 000 attendances and grossing receipts of R2 371 782. 

On just its first three days the film starring Mmabatho Montsho, Khanyi Mbau and Renate Stuurman is said to have performed better than international releases such as 13 Hours, Secret soldiers of Benghazi, Hail Caesar!,  50 Shades of Black and Trumbo.  

It currently sits at the third spot on the Top 10 after Deadpool and Vir Altyd.

Ster Kinekor Entertainment exec Mario Dos Santos, said the opening weekend’s results for the film are simply overwhelming not only  from local content perspective but also in comparison to Hollywood content.

“Rewarding for the whole Happiness is a Four -Letter Word team that great films get a positive response from audiences,” he said.  

The film has also attracted rave reviews nationally with audiences setting social media platforms alight. Sharing their excitement about the film were singer Lira and popular DJ Black Coffee who enthused, “Beautiful story, brilliantly told...”

The only major complaint is from fans that struggled to get tickets or didn’t have access to a cinema featuring the film.   However, SK has already added 6 further screens to the current line-up in order to meet audience demand.

The film is a tale is based on Nozizwe Cynthia Jele’s award winning novel of the same name, Happiness is a Four-Letter Word about three close friends - perfectionist lawyer Nandi, glamorous housewife Zaza and trendy art gallery owner Princess, who all seem to be living the new South African dream – but still searching for that elusive happiness they so desperately desire in their lives.

Director Thabang Moleya, whose accolades include Vuka Awards, SAFTA Awards and an Emmy Nomination leads a stellar cast including Mmabatho Montsho, Khanyi Mbau and Renate Stuurman.  The film also boasts two great stars from the continent- LA based Tongayi Chirisa from Zimbabwe, presently creating waves on American TV, while Ghanaian Chris Attoh is a leading Nollywood star. Adding to this exciting pool of talent are other South African greats including Terence Bridgett, Hlomla Dandala, Pabi Moloi and Emmanuel Castis. The Voice SA judge, superstar Lira, also makes a guest appearance and performs the theme song which she wrote specially for the movie.