PHARRELL WILLIAMS COLLABS WITH WOOLIES SOUTH AFRICA
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| Pharrell Williams collaborates with SA's giant retailer Woolworths for a good cause. PICTURE: WEB |
This time though, the music genius will be making his second visit as part of his appointment as Style Director for a series of Woolworths sustainability-focused projects. An initiative that will call on South African shoppers to help raise their target goal of the R100-million for education through swiping their MySchool MyVillage MyPlanet cards. This also explained the #PHARRELLWITHWOOLIES trending topic that took over social media in the day.
CEO for Woolworths Holdings
Limited, Ian Moir, announced the partnership with Williams today stating it was a "strategic
collaboration" - the first of its kind for a South African retailer which will
see the "global superstar and the business align their values and actions to
make a difference in the lives of people, and the planet"
“Pharrell is a global icon for
social cohesion, advancement through education and environmental awareness –
these same values lie at the heart of our business and form the foundation on
which this partnership is built. We hope Pharrell will help us make
sustainability cool for the next generation of South Africans and help us
create a better future for our children, our country and our planet,” said Moir.
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| TELVISION and radio personality Bonang Matheba will interview Pharrell Williams on Top Billing about his new involvement with Woolworths. PICTURE: Instagram/Hypress |
The Woolworths Good Business
Journey is the driving force behind the partnership between Williams and
Woolies. Launched in 2007, Woolies’ GBJ is a commitment to ethical trade,
sustainable farming and production methods, and social responsibility. The
call-to-action for the collaboration is “Are you with us?” and it asks
customers to pledge their allegiance and support for the Woolworths Good Business
Journey.
The store has also undersatken a sustainable T-shirt Design Competition in which they have collaborated with Bionic
Yarn®, a company that creates fabric out of recycled plastic waste, to create a
range of limited edition, sustainable t-shirts. Design students are invited to
create and submit designs for these t-shirts that celebrate sustainability.
Pharrell will select his favourite designs and these will be produced and sold
in Woolies stores across the country. And winners will each receive R25 000 in
prize money.
SING WITH US: Share
the stage with Pharrell School singing groups are invited to practice their
songs and get ready to compete to win the once-in-a-lifetime opportunity to
perform live alongside Pharrell Williams in front of the whole country during
his MySchool concert tour of South Africa. Entrants will be shortlisted and
chosen personally by Pharrell to appear alongside him on stage in September as
part of anexclusive concert for WRewards Members only.
WIN WITH US: See
Pharrell live at a private concert. If you’re not a Woolies’ WRewards or MySchool cardholder, now is the time to
sign up. Members stand the chance to win a ticket to an exclusive,
one-night-only private Pharrell Williams concert, exclusively for members. The
only way to get a ticket to this one-night-only event is to be a Woolies
WRewards / MySchool / Credit cardholder.
STATEMENT FROM PHARRELL
WILLIAMS:
We’re on a mission to change the
world.
To make a difference wherever we
can.
Earlier this year at Davos, we
announced the launch of ‘Harmonising Humanity’.
To call together everyone around
the world who believes that a better tomorrow is possible when we all do our
part.
For those who believe in clean
lakes, rivers and oceans - who care where their products come from - and who
are giving to make sure every kid gets the best shot at a great education.
This is very near to my heart.
We want to bring together
everyone who cares about making a difference. Like Woolworths.
They are a global blueprint for
how good businesses should do good business.
Today we are announcing a new
collaboration.
To work together to uplift
education in South Africa.
For food farming that goes easy
on the planet.
And to
create fashion that is not just cool, but also sustainable.
So, join me and Woolworths on
this journey to make a difference.
South Africa, are you with us?
- release by Woolworths South Africa
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