CELL C IS SEARCHING FOR YOUTUBE SENSATIONS
INTERNATIONALLY Lilly Singh, Michelle Phan and
Olajide "KSI" Olatunji are just some of the world's YouTube
sensations making a few millions from just posting their video clips online.
And now locals are being afforded the same opportunity by
network provider Cell C as they launched their global first reality show Break The Internet created purely to finding the
country's own online sensation, something like Julia Anastasopoulos best knownas Suzelle DIY.
Julia "Suzelle DIY" Anastaopoulos and Darren "Whackhead" Simpson at the launch of BTN. PICTURES: CELL C |
When the 33-year-old ditsy Afrikaans poppie from Somerset
West started her show in 2014, she was merely a receptionist at a guesthouse
using her video camera but little did she know she would be sitting at 100000
subscribers on YouTube, 60000 followers on Instagram and over 100000 fans on
Facebook. She currently has uploaded 53 videos to date and says, "she
doesn't regret leaving her day job".
"Doing this does sustain me from all different streams
of revenue as I do lots of corporate appearances, sponsorships through doing
videos featuring sponsored products and also earn some income from Ad Sense
through viewership numbers of her videos," said Anastasopoulos.
Bl!nk Pictures directors Billy White and Odette Scwegler with Darren Simpson, Suzelle DIY and Cell C marketing Doug Mattheus and another Bl!nk director Barnadette Maguire. PICTURE: Cell C |
BTN will be operated through a Cell C Reality App and YouTube where entrants'
videos will be posted on both platforms from September 15 to October 15, if
their video gets the most likes they may be one of 30 contestants to
be part of the actual show, which will be broadcast from Sunday, 16 October
until Sunday, 11 December 2016.
Each week the contestants will be given a
task to include in the filming of their videos and will be selected to continue
week by week based on the number of views that they receive for each video.
The Road actor Blessing Xaba and Whackhead. PICTURE: Cell C |
For this, Cell C has partnered with Bl!nk
Pictures, who's director Odette Schwegler said she would caution that the
entries "keep it clean, have no animal cruelty, violence and nothing
offensive" and advised that they use provided mentors including Suzelle
DIY, Instagrammer Ofentse Mwase, online personality Theodora Lee, actor
Blessing Xaba for tips on how to get their videos to earn views .
“For the show contestants will have 48-hours
to deliver on each challenge. The number of views determines who stays. The aim
is to go viral,” says Schwegler.
The winner gets R250 000 and an
all-expenses-paid trip to Hollywood, Los Angeles tour with Sports Illustrated model Genevieve Morton.
The competition is open to people of all ages, to find out more on how to enter click here. - short version of the article was published in The Times (14/09/2016)
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